With continuously evolving trends and tech, there has never been a more exciting time to be a designer. 2019 will be all about delivering on user experience: web design trends will prioritize speed and mobile design, eye-catching simple designs with asymmetrical layouts, immersive video backgrounds, and more.
Here are some of the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.
Bright and vibrant colors
Color is one of the most exciting tools for a designer to communicate a brand’s message. It not only has the power to draw attention but also has a direct influence on emotions and actions. Making such a strong impact, it makes sense that color choices should also be carefully considered for a great website design.
Bright and vibrant colors are excellent for attracting attention and highlighting call-to-actions. Too many bright colors can be distracting to the eye and actually decrease a viewer’s ability to remember information which is why it’s vital to find the right balance. It enhances all the right details and harnesses the audience’s reactions without feeling overwhelming when used correctly.
Even more video content
There is no surprise when I say that video headers are becoming popular. You might think with speed being such a huge factor this year that videos would bog down a site too much, but, interestingly, video backgrounds have been shown to increase conversions.
You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.
Videos encourage people to stick around and spend more time on your website. And, that’s why the video has become a strategic web design element
Responsive Design
Any website design having flexibility among all the screen resolutions and the devices are the most important approach among all the website trends. With mobile sites taking priority away from desktop sites, it’s no wonder that mobile first design has become a trend.
Responsive web design adapts to the size and shape of the device screen used to view your site. Well-executed responsive design provides a great user experience for everyone who visits your website. It creates a great user experience and is cost-effective which is also recommended by Google. It is very easy to manage as the website has one URL and HTML, regardless of the device. As it makes it easier for users to share and interact with the link provided.
Chatbots evolve
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient.
Over the last several years, interacting and communicating with bots has become more and more normal. Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.
Chatbots and machine learning will continue to enhance user interactions with websites, especially as autoresponder functionality inherent in most chatbots can seamlessly interact with users for you and provide excellent customer service upfront. This starts your relationship with potential customers off on the right foot while simultaneously gathering info for your sales team before they begin actually interacting with the prospect.
Minimalism
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.
Because of outside influence, we are often asked to add more than we’d like to a design, and our instincts tend to guide our layout into symmetrical grids. In design though, less is often more and asymmetry can be powerful and eye-catching. This is precisely why minimalistic asymmetrical layouts are among the most difficult design styles to execute.
Whether through white space, contrast or clear typography, minimalistic designs allow users to naturally focus on the right message without getting distracted by other things. The key is to understand what those important elements are first and then hone in on the details.
Final Thoughts
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are heading. Your website is a critical component of your brand, and as your brand and marketing strategy evolves, your site should as well.
There are still many surprises in store and plenty of time to contribute your own ingenuity to this list of trends. As much as we’d like to imagine that we know what 2019 will bring, it is ultimately up to you. Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.
]]>Domain Authority (DA) is a search engine ranking score developed by Moz that indicates the authority of your website. A Domain Authority score ranges from one to 100, the higher your domain authority is, the greater are your chances of ranking higher in search engine result pages (SERPs) and getting more organic traffic.
What is Page Authority?
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
As stated on the definition of Domain and Page authority, both are developed by Moz and not by Google. Now, the question is does Google uses these scores in its ranking algorithm and is it a good investment of time spent in SEO?
Does domain and page authority affect organic search rankings?
There has long been a debate as to whether or not domain and page authority affect organic search rankings on Google SERP. Based on an article published by Search Engine Roundtable , Gary Illyes from Google said that “we don’t really have overall domain authority.”
Should you improve your domain authority and is it worth it?
Yes. It should be an overarching part of any work you do as a publisher.
Even if Google said that they do not use Page and Domain authority as part of their ranking signal, the works you do in improving your Domain Authority, like publishing compelling contents, improving your On-page SEO and earning high-quality links, greatly affects your Organic Search Ranking on Google Search Engine Result Page.
So having a strong Domain and Page Authority will somehow help your site rank better in Google SERP. But then again, this doesn’t mean that Google uses Domain and page authority score as part of their ranking algorithm, its the work you did to obtain high authority score that Google also used to sort out which websites should rank first on the result page.
6 Practical Steps on How to Improve your Domain and Page Authority
Now that it is clear what a domain and Page authority is, let’s see how you can improve your them.
Domain authority and page authority have a mutually beneficial relationship; building more links to your individual pages will have the effect of raising your domain authority, and raising your domain authority, in general, will increase the page authority of your individual pages.
Here are 6 steps to follow to practically increase your Domain and Page Authority Score.
1. Fresh, Compelling Content
The first thing to do in order to increase Domain Authority is to create high-quality content to attract and engage a loyal audience.
As the SEO experts like to say, content is king.
Compelling content will not only boost your website’s engagement but also attract the most organic backlinks from other websites in your industry.
2. Work on Your Off-Page SEO
Links on your websites continue to play a critical role in ranking. According to Moz’s 2015 Search Engine Ranking Factors report, inbound links are very crucial for boosting your domain authority and is the most essential element for achieving high ranks on Google SERP.
Including links from a trusted website to your page is a great way to ramp up your page authority. These links tell Google that your website is trustworthy, and when used properly can increase traffic to your page.
Another way you can earn high-quality links is by asking other websites that have a higher domain or page authority score to link to your website.
3. On-Page SEO Optimization
The next step in improving your domain authority is to work on your on-page SEO. On-Page SEO has to do with optimizing your page and content.
Here are the things you can do improve your On-Page SEO:
- Optimize your titles and Descriptions.
- Use Headings (H1 and H2) within your content.
- URL structure and SEO optimized permalinks.
- Optimize your images, videos and other media elements.
- Using keywords naturally in your content (no keyword stuffing).
- Add internal links to your content. This one one of the reason why wikipedia is number for most search results (this is a very powerful SEO technique indeed).
- Format your content is such a way so as to have more chances ranking in Google’s featured snippets.
It is necessary to mention again that the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO.
4. Work on Your Technical SEO
Technical SEO is a very important step in the whole SEO process, these are the SEO tasks that once you get your technical SEO correct from the beginning, you don’t have to deal with it again.
If Technical SEO is not done properly, then this can have a huge impact on your Domain Authority and most likely will not generate the expected results.
The critical SEO settings you need to check include:
- Submit your website to Google Search Console and Bing Webmaster tools. Read about how to optimize your website For Bing Search Engine in this article “ Optimize Your Website For Bing And Yahoo ”
- Create and optimize your xml sitemap and submit to Google
- Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
- Secure your website by installing SSL. Read this article “ 10 ESSENTIAL TIPS TO KEEP YOUR WEBSITE SECURED ”.
- Add structured data (schema) information to help search engines, especially Google, understand the content of the page.
- Make sure that you have a properly defined breadcrumb menu on all pages
- Make proper use of hreflang (in case you have a multilingual website)
5. Make Sure Your Website is Mobile Friendly
Having a mobile-friendly website is no longer optional or nice to have but a necessity.
Here are a few reasons:
- Mobile searches are now more than desktop (about 60%).
- Most users start their search on mobile and then continue on Desktop
- Mobile friendliness is a ranking factor (for showing in Google’s mobile results)
- Google is working on a mobile-first index and website’s that are not mobile friendly will simply not be included
- Not having a mobile-friendly version of your website (or responsive website), has a negative impact on your overall Domain Authority Score.
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Creating a Strong Online Presence for Marketing Success https://www.go2designlab.com/creating-a-strong-online-presence-for-marketing-success/Tue, 25 Sep 2018 01:45:23 +0000 https://www.go2designlab.com/?p=4869 An online presence is very important for departing promoting as a result of it reinforces your complete and what you supply to your target market. Once you’ve communicated together with your audience, you’ll have to be compelled to have an internet presence that helps portray why your product or service is therefore nice – as a result of that’s ensuing stop for the bulk of your potential customers.
It’s additionally important for incoming promoting, as a result of quality online content can facilitate attract customers albeit they haven’t detected you’re complete. So here area unit 3 of the primary stuff you have to be compelled to consider once building your on-line promoting efforts.
1. Your website
All businesses, in spite of however tiny, ought to have a website. It is very basic, however, it ought to contain the elemental data customers both existing and potential – would like. as an example, one frustration I encounter way too usually is restaurants that don’t have a website with a current menu, gap hours, location and get in touch with data. I do know I’m not alone therein if I can’t notice these details, I’m less possible to go to the building – but there’s no reason a business ought to lose potential customers over one thing that’s really easy to remedy and prices little.
A basic website is pretty simple to line up victimization Associate in a Nursing application like WordPress. WordPress could be a free blogging tool and content management system that provides users the choice to pay a touch additional for the premium version. If it’s relevant to your business, you’ll even add a web look – after all, in 2013, seventy % of consumers preferred to try to their retail looking online.
If you’re undecided wherever to begin, there’s a good guide to WordPress for little businesses on Social Media these days. It’s simple to grasp and runs through the factors you wish to contemplate and steps you wish to require once putting in your tiny business web site. If you’re ranging from scratch and undecided what your website ought to embody, survey your existing customers. whether or not you transmit AN email inquiring for their input, or mention it nonchalantly whereas creating their occasional, it’s the most effective thanks to getting the insight you wish – people like to be concerned and share their opinions.
2.computer program optimization
Once you have got an internet site, it’s very important that it will truly be found by search engines. After all, eighty-nine % of consumers use search engines to analysis a product, service or business before creating a call. to require advantage of this, you wish to form absolutely to verify computer program optimization (SEO) for your website.
In case you’re not fully certain what SEO means that however it works, or why it’s vital, here’s a fast rundown:
• What: the aim of SEO is to form it simple for search engines to seek out your website and list it in their ‘organic’ (as hostile ‘paid’) results.
• Why: folks tend to trust search engines, therefore websites that seem high in results pages are a lot of doubtless to receive traffic.
• How: mistreatment search-engine friendly ways to enhance your website.
• Who: everybody – anyone United Nations agency has info that individuals need to seek out on we bought to be mistreatment SEO techniques.
• When: All the time – SEO is Associate in Nursing current method. It’s vital to watch the knowledge on your website and certify it’s current and proper. Search engines conjointly love new content, that is why beginning a journal will do wonders for your SEO.
• Where: Major search engines embrace Google, Yahoo, and Bing. They connect folks everywhere the globe to the content they need, from merchandise to services to info.
The Beginner’s Guide to SEO by Moz and Google’s Search Engine Optimization Starter Guide both provides the fantastic summary of the fundamentals and can assist you to optimize your website.3. Social media
Social media is a very important a part of your online presence that improves your probabilities of generating further revenue and building client loyalty. It permits customers, potential customers, and alternative interested parties to have interaction simply via a channel that plays a very important role in their everyday lives.
Although not each social media channel are relevant to every business, it’s undoubtedly priced wanting into your choices. for instance, Facebook and Twitter can serve a purpose for nearly any business – it’s an excellent place to post news, tips, photos, and videos and raise and answer queries.
In addition to Facebook and Twitter, you would possibly realize Instagram, Google+, LinkedIn, YouTube, Pinterest, Tumblr, FourSquare useful. make certain to analysis on the market channels and conclude if they’re going to work for you. Instagram, for instance, may be a photo-sharing network, thus it works splendidly for businesses commercialism ‘beautiful’ product like jewelry, food or housewares. It’s vital to think about your target demographic – Instagram has around 130–150 million users, over a simple fraction of that square measure girls between the ages of eighteen and thirty-five. With Instagram, you’ll conjointly have to be compelled to keep a smartphone handy to properly access your account and have interaction together with your audience.Once you’ve set that social media channels to use, get a transparent plan of the sort of content you’ll be able to share. The additional compelling and interesting your material is, the additional seemingly your followers can like, comment and share your posts. Engagement is vital to promoting your whole – not solely it causes you to additional appealing to existing customers, the additional positive group action that goes on, the upper the possibility is that their friends are exposed to your whole and intrigued by what you have got to supply.
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When they do that, they’re partaking together with your whole and their networks (friends, family, colleagues) square measure seeing that engagement and should be prompted to envision you out for his or her own wants. -
Effective SEO Techniques to Boost Your Website Traffic https://www.go2designlab.com/effective-seo-techniques-to-boost-your-website-traffic/Wed, 12 Sep 2018 06:32:12 +0000 https://www.go2designlab.com/?p=4846 The following are some of the effective SEO techniques to boost your website traffic.
- Own Your Own Domain and Hosting
Businesses often don’t understand that free websites won’t help you regarding SEO. A domain name adds credibility to your small business. Having your own domain name indicates you’re part of the Digital Revolution, and it implies that you’re up-to-date on emerging technologies. Whether this is true or not, having your own domain name might just put you ahead of your competitors. A memorable domain name can make the difference between creating a successful Web presence and getting lost in cyberspace. - Content Creation Has to be Original
Content creation is a strategic marketing approach that aims to generate original content that is relevant, timely, and interesting to attract and retain potential consumers. A well-written blog or opinion piece on your website that has a healthy injection of SEO content could be the secret weapon your business has been looking for. Quality content also increases trustworthiness of your brand, leading to more loyal customers. Published content should always be easily understandable and digestible by the audience. This means that complex concepts should be simplified and technical terms should be translated. Successful content creation consistently distributes information in order to engage existing consumer pools as well as reaching a wider audience. - Create Relevant and Natural Backlinks
Link diversity is one of the key features of a Google-friendly backlink portfolio. Yet, the very definition of a “natural” backlink still seems vague for many. Backlinks have always been an important part of every SEO strategy. In the past it was simple: the more links, the higher your PageRank. This isn’t the case anymore as Google makes regular updates and improves their algorithm. After the search engine calculates the significance of your backlinks it will also analyze the content. If your backlink is considered relevant then it will have a better chance of being recognized as high-quality content. Creating backlinks can be a complex and timely task – however, if done correctly your web presence will continue to grow and become recognized by Google and other powerful search engines! - Social Media Presence is a Must
Good social media presence is not just merely an option, it is necessary for brands nowadays. In the past couple of years, marketing in social media channels has grown rapidly. 90% of all marketers say social media marketing has increased their business exposure. No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. Social media profiles help you dominate first search result page in a more natural way, which further increases profits.
SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition. If implemented properly, these tips and techniques can help in driving traffic to a website or blog.
Go2DesignLab offers an affordable S.E.O. services, call us for a free quote
0905-525-0851 (032)410- 6528 / (032)415- 5536
]]> - Own Your Own Domain and Hosting
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Safe Practices for Perfect CSS 2018 https://www.go2designlab.com/safe-practices-for-perfect-css-2018/Tue, 14 Aug 2018 06:20:48 +0000 https://www.go2designlab.com/?p=4760 
CSS plays a major role in web development. It gives a website its look and layout. What most people don’t know about CSS is that it’s one web development assets that the browser will look for. The browser is blocked from rendering the page until CSS is downloaded and parsed, it must be as lean as possible. Here are five tips to help you get there.
While working with CSS, there are certain do’s and don’ts that should be kept in mind. This helps in getting the efficient results from CSS.
NAMING CONVENTION
Don’t describe style in selector names
Do not use descriptive class names like ‘ green’, ‘orangeDot’ etc. Instead go with class names that describe the purpose of the element or content and not its appearance.
Don’t
.blue-text { … }Do
.highlighted-text { … }Selectors should describe purpose, not style.
Keep specificity as low as possible without using tag selectors
Specificity can be a pain in the ass when it starts skyrocketing. Try to keep it as low as possible.
Don’t
.content #intro .icon { … }Do
.intro-icon { … }Talking about specificity, NEVER use id selectors and !important.
Do not use ID SELECTORS
ID selectors are fine, valid and perfect for styling unique parts of pages. But you can only use one ID per page. Here’s some of the reason why you should not use ID selectors.
1. Class specificity is lower than ID specificity
IDs have a much higher specificity than classes. A class on its own can’t overwrite styles belonging to an ID. To “beat” the ID, you would need either more IDs or to use !important. (Never use !important unless it is your last resort).
2. Classes can be reused.
IDs should be unique on a page ( but then some browsers didn’t follow this strictly). This means that if you use ID instead of class, you won’t be able to reuse the style attached to it within the same page. Classes, however, can appear on several HTML elements on the same page.
3. An element can have several classes, but only one ID
You can add many classes to a HTML element, for example
, but not ID.
Make all selectors referring to a page/component start with the same word.
Name your class related to which page they are used. This way, given a class name, you will automatically know which file to look for.
For example;
Don’t
.front-page-title { … } .intro-home { … } .home-text { … }Do
.home-title { … } .home-intro { … } .home-text { … }Don’t reset styles you just wrote
Don’t
.menu-item { margin-top: 5px; } .menu-item:first-child { margin-top: 0; }Do
.menu-item:not(:first-child) { margin-top: 5px; }The :not() pseudo-class has existed for years now and it’s well supported by all browsers, so there is no reason to write two rulesets, one creating the styles and the next one resetting them for a specific subset of elements when you could achieve the same with only one ruleset.
Use shorthand properties
You can shorten your code by using shorthand. For elements like padding, margin, font and some others, you can combine styles in one line. For example,
Don’t
font-size: 1.5rem; line-height: 1.618; font-family: "Arial", "Helvetica", sans-serif;
That’s a lot of CSS! Let’s tidy that up:
Do:
font: 1.5rem/1.618 "Arial", "Helvetica", sans-serif;
The font shorthand property condenses several declarations into a handy one-liner that takes up much less space.
This also applies in margin;
margin: 8px 7px 0px 5px; // top, right, bottom, and left values, respectively.
The padding property works the same way.
Cross Browser Compatibility
USE RGB format instead of Hex format
When you’re building a website, you simply must realize that it will be rendered by different browsers ( from niche ones like Konqueror to giants, such as Firefox, Chrome or IE), on different operating platforms and on different devices. As a web developer, it is your responsibility to create a unique experience that works equally great on all possible devices and systems.
For example:
A background-color with decreased opacity in hex format. This will work well in Chrome but not in Microsoft Edge and Internet Explorer. To solve this, convert it to RGB (RGBA if the opacity has been reduced).
Learn how to hasten page rendering by cutting the excess from your site’s CSS.
Render blocking css makes your website slow. Every one of your css files delays your page from rendering. The bigger your css, the longer the page takes to load. The more css files you have, the longer the page takes to load.
Do not use @import to call css
The CSS @import function allows a web developer to include external CSS files in a document. You can usually find it in the top lines of the css file looking like this:
@import url("cssfile.css");The use of this method is not recommended because it adds to the time that it takes to load your css before your page can load.
Instead of calling that css file using the @import, include those css files from the html file by using the following code…
Make sure to replace “style.css” with the location and name of your file.
Remove Inline CSS files
Each css file your page uses adds additional time to your webpage loading by requiring an additional file to be called.
Because inline styles have the highest specificity in the cascade, they can overwrite things you didn’t intend them to. They also invalidate one of the most powerful aspects of CSS – the ability to style lots of web pages from one main CSS file to make future updates and style changes much easier to manage.Use shallow selectors
Used consistently, shallow selectors can trim kilobytes off big style sheets. Take this selector:
Dont
nav ul li.nav-item
Instead, write it like this
Do
.nav-item
By doing so, the browser will render the elements targeted by shallow selectors faster. The browsers read selectors from right to left. The deeper the selectors are, the longer it takes for the browser to render and re-render the elements those selectors are applied to.
But sometimes you may need to additional specificity to overwrite a style from a framework like bootstrap. ]]> -
5 ESSENTIAL DOS AND DON’TS IN WEB DESIGN https://www.go2designlab.com/5-essential-dos-and-donts-in-web-design/Thu, 09 Aug 2018 06:57:29 +0000 https://www.go2designlab.com/?p=4644 ]]>
"Becoming web designer designer may be a long time process, but it is worth to follow this path. Do not discourage yourself if you will have some difficulties along the way, because every single step forward will bring you lots of satisfaction!" - THALION
The design is about the client and for the target audience, not for/about the designer, so resist the temptation do something just because you like the way it looks. So here’s the Dos and Don’ts in designing a website for the client and user satisfaction.
DON’Ts :
1.Don’t make users wait for content to load
A few extra seconds could have a huge impact on your website performance and ability to engage visitors and make sales. It’s an undeniable fact that high performing websites has higher SEO ranking which in result brings in more visitors and higher conversion rate. Website speed is one of factors that is used in many search engine in their ranking algorithm.
Avoid blank pages during loading. If its is really inevitable (which is impossible), consider displaying a loading indicator. This will entertain the user to make them wait till the page is fully loaded.
Optimize images. The higher resolution the image has, the larger its file size is. Large sizes images can slow down your website’s page speed. This hurts your users’ experience and, eventually, your search engine ranking. You can significantly reduce the loading time by optimizing your images.
2.Don’t let promotion steal the show.
Having too many ads on a page can easily overshadow the main content and make it harder for users to accomplish tasks. If you have too many ads on the page, they’ll all be competing to get your readers to look at them. Customers find ads very annoying and interruptive.
3.Don’t sacrifice usability for the sake of beauty.
No matter how beautiful a design is, it should never interfere with a user’s ability to navigate or interact with a website. The usability of the website (user-friendly) should your, as a web designer, top concern. Small things could have a huge impact on your design, start by making sure that the text are readable and use appropriate colors. Also, avoid using busy backgrounds behind content or insufficient color contrast.
4.Use blinking text and ads.
Blinking texts are so ‘90s;
When creating ads and animations, don’t even consider using flickering flashing effects. Content that flashes or flickers can trigger seizures in susceptible individuals, and is likely to be annoying or distracting for regular users.
5. Auto-play videos with sound.
Auto-play videos, music or sounds in the background irritate users. These elements should be used sparingly and only when appropriate and expected. Not only the users hate it but also the Google Algorithm. To avoid these auto-play videos, the latest update of Google Chrome now mutes annoying videos that auto-play with sound.
We’re done with the don’ts in web designing. Let’s now take a look at some of the dos.
DOs
1.GIF instead of Videos
GIFs in web design are so underrated.
GIFs are a great alternative to embedded videos because they use less bandwidth. Mobile users react better to GIFs than video because GIFs are faster.
You can use a GIF to demonstrate what a tool does or how to interact with a web page. A GIF is easier and faster than reading a long-winded text paragraph of explanation.
2.Ask your Client
Never forget to involve your client in web designing.
Know their Target Audience
The answer can give you an idea on how to come up with a design that would connect to your clients audience. Design and develop your site with your users in mind, not just yourself. The users’ perspective may be very different from yours, which includes making your site user-friendly. Users should be able to move quickly and efficiently through your site. When information is buried and not easily localized, users tend to give up and feel frustrated with a brand.
3.Take content seriously.
Content is king. Probably 95 percent of information on the web is in the form of written language. Even if your site is beautifully designed, it’s no good without high-quality content. A good website has both great design and great content. It is your job as a designer to make sure that the design aids and complements the content.
Your visitors will appreciate high quality. Publish quality content and they will keep them coming back for more.
4.Make your website responsive.
Making your website mobile-friendly is no longer optional. The most important thing to consider in web designing is to ensure that no matter how the visitor sees your site, all vital information will be displayed correctly on different screen sizes be it on desktop, phone and tablet.
5.Let the White Space In.
Users want to have plenty of room to breathe and fully respond to a ‘less is more’ strategy. They don’t want to be overwhelmed with information, graphics, pops-up and an array of disoriented visuals. What they want is a simple, clear and well-designed page that gives them exact and important information and lets them know what they can do to learn more. Anything other than that is best replaced with a nice chunk of white pixels.
White space, also called negative space, gives website elements room to “breathe” visually. If you group items too close together, you risk overwhelming visitors and convincing them to click away.
LET’S WRAP IT UP
A good designer is a keen observer. Start to observe people around you, the products you interact with and everything in your surroundings. And remember “Creativity is never rushed. There is no such thing as ‘INSTANT’ design only instant coffee ”
LET’S END IT WITH A TIP FROM : THALION (uxmisfit.com)
“Stay a beginner – Now you have a fresh mind, but when you will become an expert you will be tempted by your experience to follow only known paths. Do not ignore new, fresh or even weird things because of your knowledge. Having a beginners mind is one of the most important assets of every UX Designer.”
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How Does White Label Digital Marketing work? https://www.go2designlab.com/how-does-white-label-digital-marketing-work/Thu, 02 Aug 2018 08:26:35 +0000 https://www.go2designlab.com/?p=4556 
The terms white label and personal label will be used interchangeably. White labelling is once a product or service removes their whole and emblem from the tip product and instead uses the stigmatisation requested by the buyer.
For example, if you move to a grocery like Walmart, you’ll notice that you simply can purchase all styles of merchandise that square measure sold-out below the good price whole. will this mean that Walmart is manufacturing all of these merchandise? No way! They merely have numerous firms that already give those products and square measure willing to place the merchandise in nice price packaging rather than their own on Walmart’s behalf.
So once you move to Walmart and obtain an excellent price product, take a glance around. The whole that’s providing the white tagged nice price product may even have the merchandise sitting on identical shelf in its own packaging at the upper value.
White label digital promoting is kind of completely different than white labelling a product for Walmart, that’s for sure! It’s not just like the client is reading a product, swing it into their cart, and looking for. within the digital world, white labelling is once your company purchases a white label company’s services and presents them to the client beneath your brand.
How will white label/private label digital promoting work therewith Company in particular?
That Company will give numerous services on your behalf to the shopper. Our white label digital promoting services embrace computer programme improvement (SEO), Pay-per-click Management (SEM/PPC), Social Media promoting (SMM), and name Management. Some personal label companies solely do back-end work and have you ever act as a middleman between them and therefore the client. However, it’s our belief that {we will|we will|we are able to} give a much better client expertise with the front-facing model wherever your client can consult with the skilled that’s functioning on their promoting campaigns. in order that Company is about up to be (and prefers to be) a front-facing white label digital promoting supplier. regarding eighty p.c of our white label partners North American country us in a very front-facing manner, and one-fifth have North American country solely work on the back-end for them to deliver to the shopper.
Sales Support
When you work there upon Company, we tend to begin with you within the sales method. once you have a break United Nations agency is fascinated by the assorted digital selling services that we’re providing on your behalf, you’ll reach resolute your dedicated Digital selling strategic. Our strategian can place along analysis on the prospect and their high 2 or 3 competitors, then have a preliminary spoken communication with the prospect regarding their goals and objectives and the way we will facilitate them. this whole expertise happens beneath your complete name! They’ll ne’er recognize that they’re talking with a That Company representative.
We additionally give free sales collateral for you to use. Before we tend to meet with the prospect, we are going to give you with a proposal example and contract templates to use to shut the deal. we tend to additionally give support along with your next conferences to assist you shut the deal. Once they exit on the contract to maneuver forward, you’ll be able to be as concerned or uninvolved as you want to be. it’s our goal to elevate our partners to satisfy additional of the chief operating officer role, whereas we tend to lookout of the day to day management of shoppers.
Developing Our Relationship
In the starting, after we have our initial few purchasers along, it’ll be important for you to travel through the method and perceive what the client experiences. However, when 2 or 3 months of developing a relationship with you, we tend to attempt to take over the reins thus you’ll specialise in your core business and new business generation.
How does one Operate underneath My complete Name?
You will offer our employees with email addresses to speak together with your shoppers therefore all email communication is branded. The reports we tend to send to your shoppers can have your emblem thereon. once we talk over with the shopper on the phone, we tend to also are underneath your brand. we’ve 2 ways in which of approaching phone calls underneath your name.
Direct decision set up
Our second resolution is what’s referred to as an immediate decision set up. you’d purchase a 1-800 range that the client would understand as their services range. Whenever a shopper needs to decision you regarding the services we provide, they’d use the services range, and our secretary is in a position to ascertain that white label company to answer the phone as. Then we might merely answer the phone as your company. “Thanks for occupation (insert your company name). however am i able to assist you today?”
For most white label partners, we tend to suggest beginning with the “conference bridge” setup because it is that the most cost-efficient choice. we tend to really upgrade our white label partners to the “direct call” set up for complimentary once you hit an explicit level of shoppers with U.S.A..
What square measure the benefits of Front Facing vs. Back-End White Label Solutions?
1.) Fewer Layers
Have you ever been given the run around? You hear that the person needs to raise another person, then that person needs to raise another person to urge your answer. You wait a couple of days for the solution to find that they still don’t recognize. this can be terribly unhealthy for client expertise.
When providing a front-facing service, if the client asks a technical question associated with the promoting campaigns that we’re managing for them, then we’re already on the phone to account them right at that moment! Less looking forward to our customers merely suggests that higher communication and ultimately higher results as work is accomplished a lot of quickly.
2.) Simply Ascendible
It doesn’t matter if you have got one shopper or 500,000 shoppers. With the front facing model, you’re ready to scale this while not conveyance in middleman Account Executives to manage communication. the sole factor you’ll got to worry regarding on a daily basis is asking the client.
3.) Higher Client Life Continuance (LTV)
Retention of a customer’s business is one in every of the foremost necessary Key Performance Indicators (KPIs) that we have a tendency to measure! we’ve got perpetually tried once we square measure front-facing with a shopper, we have a tendency to square measure ready to retain their business heaps longer! Our average retention rate is measured in years, compared to the business normal of solely holding on to a shopper for months. As of the writing of this text, our average shopper sticks with USA for 3 and a 0.5 years. in fact we’ve got many shoppers that square measure with USA heaps longer and a few shoppers that solely stick for 2 months, however our high average is that the key to our and your success.
4.) You Get to concentrate on What You’re sensible At
Whether you’re sensible at SEO and need USA to require care of the opposite services, or you’re a conventional agency that wants a digital partner, or you’re merely a sales organization that desires a partner they will believe, you get to concentrate on what you’re sensible at, and leave the day to day management of the services we’re providing on your behalf to USA.
So what square measure you waiting for? wish to be told a lot of regarding our white label and personal label digital promoting solutions? Fill out a kind and we’ll begin a speech communication today!
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Lead Generation 101 https://www.go2designlab.com/lead-generation-101/Fri, 01 Jun 2018 20:30:05 +0000 https://www.go2designlab.com/?p=4238 
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How To Rank High In Google SERP? https://www.go2designlab.com/how-to-rank-in-google-serp/Tue, 29 May 2018 23:36:00 +0000 https://www.go2designlab.com/?p=4052 
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Grow Your Business With a Website https://www.go2designlab.com/grow-your-business-with-a-website/Fri, 20 Apr 2018 04:24:49 +0000 https://www.go2designlab.com/?p=3088 
]]>Also known as Web Presence is a collection of publicly accessible interlinked Web pages that can share a single domain name. It can also be created and maintained by an individual, group, business or organization to serve a variety of purposes. All in all, publicly accessible websites constitute the World Wide Web.
We’re now living in this modern era where people are on the internet to gather information. What better way to gain customers for your business? Well, it is obviously through a Website. And why do you think people visit a website? It is not just for gathering information but also to do business. Information is critical if you’re in the business world where it contains information about what you can do and offer for them, in return for money. If you don’t have a website for your business then you are losing a number of great opportunities for your business. Having a website for your business these days is really crucial. Why? Because it can use to accomplish many different marketing strategies to help your business grow. Well, you see it has a wider reach than any other form of advertising. The great thing about the internet is that it doesn’t really matter what’s the size of your company. Therefore there’s no reason for your company to get your site to rank in Google ahead of large multinational competitors out there.
No Website Means Losing Business
Business without a Website is clearly out of opportunities. Opportunities that will make your business grow, recognized, and be considered as a business professional. Opportunities that will help the customers to identify who and what is your business and if they want to spend millions of money with you. But on the other hand, let’s say your business has a website but a bad website it is, then is it better to have no website. Why? Because upon seeing your brand’s bad website, customers will think that you’re not capable of giving them a professional output. Since it literally makes your business look bad. Which is why a bad website is far worse than no website. But let’s be clear, both are bad for your business. Build a website that is attractive to your potential customers.
Reasons Why Your Business Needs a Website
- Your Customers Expect It
- Your Brand Will Show Up In Google Search Results
- Better Communication With Your Customers
- To Showcase Your Business
Customers expect you to have a website with your brand. Why? Because most customers tend to do business through online of its benefits of ease of accessibility. And believe that your business is capable of building a website which gives them the trust and loyalty to your business. Frankly, if you don’t have a website for your business, then it is most likely that your customers will look elsewhere.
Considering that half of the percent of the consumers perform online research before making a purchase or perhaps making business. Which is why keywords and SEO are very crucial to your website because consumers believed whoever comes first in the search results is worth to do business with. Thereby increasing the chances of potential customers.
Communicate the customers to inform them your newest product, offers, promotions, events or any happening regarding your business. Which will give them an important part of your business?
Share to the world of what your business is capable of. Upon seeing what you have come up together with the content of your website, it helps the customer to trust and consider your brand as a professional to do business with it.
Advantages Of Having a Website For Your Business
- Brings Convenient To Your Customers
- Credibility Of Your Business
- Business Marketing
Having a website can be pretty convenient for your customers. With just the click of the button, a business can be made. Imagine, if your customer will be driving out looking for stores that are available to shop at a far distance. Would it be more convenient for the customer to just sit down in the comfort of their own home and to just look online for products of what they want? Obviously yes, unless the customer aimlessly driving around. So the potential for your business to have a presence online.
Most people actually will search on the internet for a positive review of your product, perhaps to check the credibility first. Basically, if you give the customer what they want and make them satisfy, is more likely your business will spread dramatically. Because there are some people tend to trust a business after they have done business, as it can continuously serve consumers online and increase your credibility as a business owner.
A study shows that all online marketing strategies have been proven to be effective. It allows you to market your business through online. One advantage of marketing your business through online is that it attracts new customers to do business with you.
It is imperative to have a website in the business world. Mind that the more professional your website is, the more advantages you can gain.
We are your Online Presence and Web Marketing Solution.
Affordable and Reliable and We will listen to all Needs.
www.go2designlab.com
If your website is not mobile responsive yet, the best way to start is to go to Google’s Mobile-Friendly Test and run the test for your domain.
6. Reduce Your Page Speed
One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites.
Reducing your page speed will not only improve your Search Engine rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.
Read this article to know more on how to Improve your page speed here: SEO: 9 EFFECTIVE WAYS TO IMPROVE YOUR WEBSITE’S PERFORMANCE
It’s a wrap up!
Increasing your domain and Page authority is not something that can be done overnight. It requires continuous tedious SEO work so you need to be patient.
If you need professional help in Increasing your Domain and Page Authority, Go2designlab is the perfect team to work with. Contact us and let’s talk about your website. Email us at admin@go2designlab.com or you call us at 0905-525-0851. You may also visit our office, click here for the address.
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