Digital Marketing Frequently Asked Questions

What is Online Marketing?

Online Marketing also known as Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Would my business benefit from online marketing?

Definitely. Though companies in many business categories continue to approach online marketing with skepticism, avoiding online marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

What goes into online marketing?

There are a variety of tactics which make up online marketing. At Blue Compass, our online experts tackle:

  • Search Engine Optimization (SEO)
  • Display Advertising
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Email Marketing
  • Social Media Management
  • User Experience (UX) Testing
  • Research

Can online marketing increase online sales?

Absolutely! The goal of online marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.

How much does it cost?

We determine the pricing based on the needs of each client – no cookie-cutter programs. After we get to know a little more about your business and goals, we will provide a detailed proposal including our costs.

Do you guarantee results?

We never guarantee results and you should avoid any company that does. Online marketing includes hundreds of variables and success is based on your specific goals. We do have numerous marketing case studies that display our success with clients in a variety of industries, however, we tailor our online marketing solutions to each client's needs.